AvaTrade, which was established back in 2006, has successfully carved out a niche for itself in the forex brokerage sector. Ava is an international CFD and Forex broker governed by the strictest standards, with its headquarters in Ireland.
The fastest man ever measured and Jamaican sprinting legend Usain Bolt have signed a sponsorship agreement with the Dublin-based forex broker AvaTrade.
The period and complete financial details of the agreement have not been made public, but given that high-profile partners are included in Bolt's sponsorship roster, we can assume that the sum is not insignificant. His list also includes six-figure contracts, with Puma being the most lucrative with an annual salary of over $10 million through 2025.
In addition, Bolt agreed to sponsor Gatorade, Hublot, Virgin Media, Visa, Nissan Motors, and more. He even has a role in the Temple Run video game series. He signed a contract to represent the PayPal-owned Xoom brand as a brand ambassador in 2018.
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By committing to the relationship, AvaTrade aims to attract new customers who are primarily interested in athletics and marathon sports.
Given the track star's prominence, the broker wants to gain more exposure in Europe, where Bolt is far more well-known than in any other continent.
AvaTrade's CEO, Dáire Ferguson, stated: "Investors and athletes both need a number of similar qualities.
To succeed, they must be determined, nimble in their responses, and dynamic.
This is why we're so thrilled to be collaborating with Usain Bolt, a person who agrees with our viewpoints and approach on what it takes to succeed.
"Over the past few weeks, we have been inspired by the athletic prowess and professionalism displayed by so many committed athletes, which makes it all the more thrilling for AvaTrade to partner with one of the most legendary athletes of all time," he continues.
Usain Bolt is representing our brand and working with us to promote our commitment to making trading accessible for everyone worldwide through our excellent customer support, educational guides, cutting-edge technology, and user-friendly platforms. As one of the most regulated and trusted brokers in the industry.
Since 2008, Bolt has won 19 gold medals at the Olympics and World Championships, including ones in Beijing, London, and Rio de Janeiro.
Additionally, he is the 200-meter and 100-meter world record holder. His sprinting prowess has given him the media moniker "Lightning Bolt," and he has acquired a fortune in prize money and endorsement deals as a result of his performance.
“As a world-record breaker in the Olympics and World Championships, I’m always motivated by organizations that are innovative and lead the way in their field.
I am really excited to partner with AvaTrade and help them spread their brand to many more millions of investors worldwide since AvaTrade gives you the access and resources you need to take advantage of trading opportunities in real time. Be more Bolt!” Usain Bolt added.
Usain Bolt is not AvaTrade's first foray into the world of sports alliances.
In 2018, the broker upgraded its relationship with Manchester City by joining the English Premier League football team as a global partner.
Through this relationship, AvaTrade gives its customers special City-related promotions, prizes and VIP trips to the club’s Etihad Stadium.
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AvaTrade is well-known for its extensive trading options, suitable for traders of all skill levels. There are three different trading accounts to choose from:
Spreads, execution, margin and leverage, currency pairs, swap rates, and trading hours can all be better understood once some of the internal broker aspects are made public.
